Artykuł pomocniczy · pojęcie · Pojęcia · E-E-A-T i zaufanie
Consumer Trust in Digital Marketing
Consumer trust in digital marketing is a multidimensional construct influenced by platform characteristics, information quality, social influence, vendor reputation, and technological factors, significantly impacting purchase intentions, brand loyalty, and customer engagement.
Źródła faktów
- Consumer trust in digital marketing is a multidimensional construct requiring integrated approaches combining technological security, transparent communication, and authentic relationship-building. — scholar-stealth
- scholar-stealth